Skyfishinc ~amazing swimwear line

What are your favorite ways to communicate with your customers and what do you plan on trying out in the future?

We utilize online marketing such as Facebook, Twitter and our homepage, www.skyfishinc.com We also have been trying to be active participants of tradeshows such as the Miami Swim. We also find it important to use direct mail to keep in touch with postcards to update them with new styles, sales and promotions.

What is the most important lesson you’ve learned about building a brand?

Anyone is capable of building a brand, but only the most talented, dedicated and loyal ones are able to take it to the next level. Your brand is your baby, it needs constant attention, love and work.

What is the most important lesson life has taught you thus far?

Today is the first day of the rest of your life. 

How do you see your career evolving in the near future?

We strive to continually grow and expand in the fashion industry both geographically and product wise. We hope to incorporate more collections, a men’s collection, and swimwear accessories (such as sandals, towels)

Please let our readers know where they can purchase your merchandise?

Readers can view our collection at www.skyfishinc.com and purchase our merchandise via paypal (even if they do not have a paypal account) They simply can email us at info@SkyfishInc.com with the style/size/collection and we will happily send them an invoice via email & ship product. 

Starting this January of the new year, the Hoodie (featured on our homepage) will be accessible at:

The Hoodie Shop

181 Orchard Street

New York NY  10002

www.thehoodieshop.com

They also can purchase our merchandise on our online boutique – 

www.smashingdarling.com/store/skyfish-swimwear

we also encourage fans to join our facebook page to stay updated with sales/promotions at:

www.facebook.com/SkyfishSwimwear

and to follow us on twitter:

https://twitter.com/#!/SkyfishSwimwear

What is your advice for those who want to start their own brand?

To stay focused and committed. To not get discouraged with mistakes. Building a brand is a learning process.

What has been the most challenging aspect of starting the brand?

Financial planning.

Who or what do you look to for your inspiration?

We look to one another for inspiration. We collaborate on ideas and concepts with one another to develop award-winning prducts!

Has the success of  been overwhelming to you?

It’s rewarding!

Jantzen swimwear celebrates 100 years

 Jantzen, one of the oldest and most recognizable brands in swimwear has just celebrated its centennial birthday in January 2010.

In honor of this momentous occasion, Jantzen has partnered with Harper’s Bazaar & Dillard’s to help kick off a year-long series of commemorative events the first of which will take place on April 10, 2010 at Daytona Beach, Florida, International Speedway, Dillard’s location.

Celebrating both Jantzen’s anniversary and the 140-year history of Harper’s Bazaar, the brand will be showcasing imagery from past editorials of the 1910s through today, including current trends and the latest – The Heritage Collection – a capsule collection inspired by suits from the Jantzen Archives.

In addition to a nostalgic look back, there will be an informal presentation highlighting styles for women of every age. The “Fit Clinic” will offer expert advice on what suits work best for each body type, and information on the latest trends straight from the editor’s desk, leaving invitees with all the insight and key Jantzen styles needed for this season. Guests even get a take home goody bag of this season’s must haves.

~ Carol Wior ~ Slimsuit designer swimwear for real women

‘Slimsuit’ Designer – Real Swimsuits for Real Women

Ask any woman about shopping for a swimsuit and you’ll see grimaces, hear groans and may actually find some ladies breaking into a cold sweat. Who is one of the top creators? Nationally-known swimwear designer Carol Wior revolutionized the swimwear industry when she designed her patented “Slimsuit.” It’s an attractive one-piece swimsuit made for ‘real women’ with ‘real bodies.’  Wior says she can relate to women who hate swimsuit shopping. “Gravity hasn’t been my best friend. My bust isn’t the same and my stomach needs help.” Ask Wior how she came up with the highly-engineered design and how it works to instantly take an inch or more off a woman’s waist. As for the response from women, Wior says it’s been overwhelming. “The biggest compliment I receive is when a woman walks out of the dressing room saying ‘I haven’t purchased a swimsuit in years —    I didn’t think I could look this good.’” 

~Heidi Fish Luxury Custom-designed Swimwear~

Founder and designer Heidi Fish has always prided herself on delivering cutting Edge, fashion forward swim apparel. She follows current street fashion and accessory trends yet takes them a step further in her designs. “The fun part for me is Creating design concepts then interpreting them as more than just a swimsuit. My suits are outfits. They’re a fashion statement that can be worn on or off the beach…a little exotic, a lot cutting edge.” She is a mother of five son’s who had a dream. Fish started her business in her kitchen. She than took her swimsuits and sold them off the beach near her home. Currently her design studio, showroom and production is still done in house. Fish has vision, she is self taught. Her patterns and tailored cuts offer many unique styles. She shops the smaller specialty clothing Mills and chooses high quality European fabrics to produce her line. ” The true key to my success has been understanding my clienteles’ style and flair, further recognizing that I need to develop my own brand and to market it accordingly.
Why buy a Heidi Fish Swimsuit? 

Fish say’s it’s how your suit is made quality, and construction. She uses a higher gage elastic. When wearing a swimsuit if one is made of poor quality and with a low gage of elastic you will only be able to wear your suit for a few months. Also, the fit will not be right. Fish say’s her suits will last a few years and guess what. You still have a great fit. Her repeat customers have told her they just want a new style and will be proud to wear another Heidi Fish Swimsuit 
The Source of inspiration….. 
Heidi Fish created Heidi Fish Swimwear in 1999 when she identified that the swimwear industry needed a fresh look. She drew inspiration from her earlier years when her grandmother, Henrietta Staving/ Baumann taught her the traditional skills of how to conceptualize a garment, measure the individual pieces and stitch it together for a finished product. Henrietta, born in Bremen, Germany on September 13th, 1897 was a liberal woman who only spoke German. She worked for Saks Fifth Avenue in New York City from 1934-48 as the Head Designer in Millinery Couture Hats.

Her clients included many of Hollywood’s premier actresses including Ethel Merman and Helen Hays, and the women of the world-renowned Rockefeller family. On behalf of Saks Fifth Avenue, Henrietta also contracted with various movie sets and film companies to design hat costumes for actresses. After an illustrious career, Henrietta died in 1984. Her gift for design however was passed onto her. Granddaughter Heidi. t

~LeTarte custom designed luxury resort wear collection

LETARTE SWIMWEAR

White crochet tie-side skirt, white waistband, hits right below bottom.

LETARTE SWIMWEAR

Bright solid blue. Slide triangle ruffled medium coverage top, clear glass square beads above each cup, tie back, pad pocket, fully lined. Tie side ruffled medium coverage bottom, fully lined. SWIM TOPS AND BOTTOMS CAN BE PURCHASED AS SEPARATES.

LETARTE SWIMWEAR

Blue dip dye, hand-embroidered popcorn stitch details, cotton sleeveless tunic, deep v-neck, elastic waist, two ties underneath bust, hits mid-thigh, ruffles along arm openings, v-neck, and bottom.

Purple Haze Georgette Tie-Up Tunic: Buy Letarte

Purple haze print georgette tie-up caftan, hits mid-calf, braided details along wrists and tie closures, embellished with sequins. Fit: hits mid-calf Color: purple haze georgette Designer Style No. PPH-9075 Need help? Email our stylists at stylists@couturecandy.com. Always Free!