~ It’s a 10 ~ Haircare of identity and self expression ~

I’m excited to share It’s a 10 Haircare’s team of stylists has blessed us all with the ultimate hair guides! Hair is our form of identity and self-expression – And whether you have course, dry/damaged, fine, frizzy, normal/combination, oily, straight, curly or color treated hair, these guides are designed as a fast track to understanding, caring for and stylingyour unique locks. Each guide includes in-depth stylist-driven advice about the type of hair, how to care for it, along with some fab styling and product tips!

Guide to Coarse Hair: https://itsa10haircare.com/blogs/hair-guides/coarse-hair-guide

Guide to Dry and Damaged Hair: https://itsa10haircare.com/blogs/hair-guides/dry-hair-guide

Guide to Fine Hair: https://itsa10haircare.com/blogs/hair-guides/fine-hair-guide

Guide to Frizzy Hair: https://itsa10haircare.com/blogs/hair-guides/frizzy-hair-guide

Guide to Normal and Combination Hair: https://itsa10haircare.com/blogs/hair-guides/normal-combination-hair-guide

Guide to Oily Hair: https://itsa10haircare.com/blogs/hair-guides/oily-hair-guide

Guide to Straight Hair: https://itsa10haircare.com/blogs/hair-guides/straight-hair-guide

Guide to Curly Hair: https://itsa10haircare.com/blogs/hair-guides/wavy-and-curly-hair-guide

Guide to Color Treated Hair: https://itsa10haircare.com/blogs/hair-guides/color-treated-hair-guide

Guide to Men’s Hair: https://itsa10haircare.com/blogs/hair-guides/mens-hair-guide


~ it’s National Sleep Week with Dermalogica ~

It’s National Sleep Week and until March 17th, the campaign promotes the importance of getting a good night’s rest. Sleep is a crucial part of a healthy lifestyle. Feeling rested lowers stress, sharpens our attention, and improves our well-being overall. Another benefit of catching some zzz’s? It’s vital for the skin’s recovery from the assaults of the day. Did you know that just a few nights of missed sleep can lead to dull skin and fine lines, and chronic sleep deprivation leads to dark circles and early aging? Skincare expert Dermalogica is launching the NEW Sound Sleep Cocoon in conjunction with National Sleep Week. This innovative new product works with the skin’s natural overnight repair and recovery process to optimize the skin benefits of the sleep we do get, delivering glowing skin by morning! What’s more? It features encapsulated, motion-activated essential oils to soothe the senses to help promote a deeper sleep for healthier-looking skin.


NEW! Dermalogica Sound Sleep Cocoon ($80, available at Dermalogica® Spas and Salons, Ulta Beauty, Bluemercury, and Dermalogica.com starting on March 15, 2018):  A revitalizing treatment gel-cream that works with the skin’s natural overnight repair and recovery process to optimize the skin benefits of the sleep we do get, delivering glowing skin by morning.

  • Albizia Julibrissin Bark Extract (Persian Silk Tree) reduces signs of skin fatigue and restores vitality.
  • Evodia Rutaecarpa Fruit Extract (Fruits of Wu-Zhu in traditional Chinese medicine) provides visibly radiant skin by morning and promotes a more refined skin texture.
  • Kakadu Plum Extract, rich in antioxidant Vitamin C, is clinically shown to improve and brighten skin tone.
  • Tamarindus Indicia (Tamarind Seed Extract) is a polysaccharide that cushions skin, creating a nourishing cocoon of comfort for softer, more hydrated skin.
  • Encapsulated essential oil with motion-activated technology encapsulated, motion-activated French Lavender oil, along with calming Sandalwood and Patchouli, soothe the senses with aromatherapy to help promote deep, restful sleep for healthier-looking skin


~ How to tell a skincare hero from a zero ~

When it comes to skincare do you really get what you pay for? From the newest ingredients to the latest in-office procedures we connected with Board Certified Dermatologist, Dr. Margarita Lolis based in Northern New Jersey with her insights on how to tell a skincare zero from a hero.

Best Beauty PR Firm

Here’s what is certain; there are no firming or tightening products whose results can duplicate what you derive from in office procedures such as dermal fillers, Botox, lasers, or cosmetic surgery. Dr. Lolis explains that while there are anti- aging products or ingredients that do perform significantly better than others and can make a profound difference in the skin’s appearance while others are simply “false hope in a jar.”

Why don’t most products work the way they claim? Almost without exception, when you buy a product claiming to tighten skin, its effects, if any, are due to ingredients such as film-forming agents. Just like the name states, film-forming agents form a film on the skin, and that can make the skin “feel” tighter. The effect is temporary and you won’t see noticeable lifting of sagging skin, but the sensation is often enough to convince women that the product is working. Dr. Lolis stresses that, “Skin just feeling tighter is not the same as making a real change for the better in the tone or laxity of your skin. Using what really works will get you closer to the results you want.”


  1. Sunscreen

Dr. Lolis says, “Sunscreen of an SPF 30 or above is the best antiaging cream you can use. It prevents skin cancer as well as UVA rays that cause loss of collagen and wrinkles in the skin especially when reapplied every 2 hours. My favorite base sunscreens have titanium or zinc oxide in them as active ingredients.”


  1. Retinoids & Glycolic Acid

“Retinoids are the go-to option to reduce fine lines and wrinkles and help boost collagen production,” says Dr. Lolis.”  She adds, “Over the counter retinols are good, Neutrogena makes a good one, or prescriptions such as Retin- A.” Glycolic acid also reduces fine lines and wrinkles and helps fade pigmentary damage from the sun. “I often have patients alternate nights with retinoid and glycolic,” says Dr. Lolis.


  1. Vitamin C

Vitamin C is a great antioxidant which reduces free radical damage and is great for anti-aging and helps brighten the skin. Dr. Lolis often recommends it in the morning, underneath sunblock, or at night if patients are too sensitive to tolerate retinoids and glycolic acid.


  1. Ceramides

Ceramides are a type of lipid found in the membrane of cells. Dr. Lolis states that, “They help hold skin cells together, forming a protective layer that plumps the skin and retains moisture. Ceramide levels decrease as we age which leads to loss of hydration, less skin turnover and dryer, more damaged skin. Replenishing the skin’s ceramide levels will help restore moisture and fortify the skin’s natural barrier, helping skin look and feel younger.” Lolis recommends using a moisturizer containing ceramide moisturizer for your whole body daily.


  1. Hydroquinone

Hydroquinone works to even out sun spots, blotches, and mottled skin. A little hydroquinone goes a long way. “It’s the most effective ingredient for bleaching skin,” says Dr. Lolis. Hydroquinone fades hyperpigmentation by blocking the enzyme that triggers melanin production in the skin.


  1. Green Tea Extract

Green tea extract is loaded with nutrients called polyphenols, which have been shown to fight free radicals. Studies have found that ingredients in green tea can reduce sun damage and may protect against skin cancer when applied topically. Dr. Lolis offers that, “Using green tea extract under sunscreen can provide an extra dose of protection. Polyphenols in creams and lotions may help slow signs of aging, reduce sagging skin and decrease wrinkles.”



The majority of anti-aging creams are still based on moisturizers such as mineral oil. Wrinkles look worse when they are dry, so any kind of moisturizer helps, but its only temporary and doesn’t address the root cause of the wrinkles such as collagen loss, free radical damage, sun damage and environmental factors. Don’t be fooled by the antiaging labels. Unless there is an actual “active ingredient” such as retinol, the benefit is just moisture but nothing else.


  1. B Vitamins

Many forms of vitamin B (like B12) can only be absorbed in the small intestine, so no matter how much is loaded into your moisturizer or serum, it’s not going to make a difference. “Vitamins like niacin can have an effect on the skin’s texture and color, but your skin can’t absorb them,” Dr. Lolis explains. If you really want to tap into the power of vitamin B to improve your skin’s glow and appearance, stick to eating leafy greens like spinach, asparagus, beans, and peas.


  1. Caffeine

Much like a Starbucks latte for your brain, caffeine in skin creams can give a boost to your skin, too; until it wears off.  “Caffeine can temporarily reduce puffiness, especially around your eyes,” explains Dr. Lolis.  “But don’t expect permanent results.”

  1. Botanical Extracts

These are ingredients extracted from plants (flowers, roots, stems, trees, etc.) used in skin care for everything from healing blemishes to reducing fine wrinkles. They have been used for centuries and have anecdotal purposes in many cultures. Botanical extracts need to remain on your skin in order to work. Dr. Lolis explains that, “In cleansers, there is simply not enough contact time on your skin for any true anti-aging benefit to take place. Another issue is that most botanical extracts are water soluble, which means that the moment you wet your skin and begin to wash your face, they’re watered down losing efficacy.


  1. Collagen and Elastin

“Collagen and elastin in skin-care products can serve as good water-binding agents, but they cannot fuse with your skin’s natural supply of these supportive elements,” explains Dr. Lolis. “In most cases, the collagen molecule is too large to penetrate into the skin,” she adds.


It’s very important to do your research because there’s a lot of packaging and a lot of hype. The best thing to do is visit your dermatologist and aesthetician who can develop a skin care regimen that works to address your skin concerns based on skin type.


About the expert:

Dr. Margarita Lolis, M.D. is a board-certified cosmetic, medical dermatologist and a fellowship-trained Mohs surgeon with over 20 years of experience. In her practice, she addresses common skin concerns such as acne prevention and treatment in both teens and adults, sun-damage, skin discoloration, wrinkles, changes to skin texture and loss of volume. On the medical side, she is a trusted expert in melanoma and over-all skin health.Dr. Lolis prides herself in honoring facial symmetry to deliver a natural look to her clients. She always recommends a healthy skin care regimen plus lifestyle habits that are aligned with her holistic approach to beauty. Dr. Lolis is a member of the American Academy of Dermatology, American College of Mohs Surgery, and the American Society of Anti-aging. Her practice, Skin, Laser, and Surgery Specialists is in New York City and Bergen Country, New Jersey.

~ tried and true picks for relaxing, replenishing and detoxing through this nasty flu season ~

With the flu outbreak in full swing, everyone’s anxiety is at an all-time high about catching and battling this intense virus. Whether you’re starting to feel fatigued or you’re in full-fledged flu mode, staying comfortable and reliving symptoms is key. Below, we’ve listed our tried and true picks for relaxing, replenishing and detoxing through this nasty flu season!

Live Clean Hand Soap

$4.99 ; Target.com

Experts say to wash your hands for at least 20 seconds – Live Clean Liquid Hand Soap features a blend of nourishing and replenishing organic botanicals that help fight off germs while improving skins texture and tone. Hands are properly cleansed without being stripped of moisture


  • 97% plant derived
  • SLS Free
  • Aluminum Free
  • Paraben Free
  • Petrolatum Free
  • Phosphate-Free
  • Formaldehyde Free
  • Cruelty Free


Dr Teal’s Detoxify & Energize Pure Epsom Salt Foaming Bath

$4.87 ; Walmart.com


Combines pure Epsom salt with fragrant oils and pure Ginger & Clay extracts to help remove your body’s impurities, ease aches and muscle pains and restore your energy. Your body will savor it!

  • Eases aches and muscle pains
  • Helps increase natural energy level
  • Naturally removes body’s impurities and toxins


JĀSÖN Total Protection Sea Salt Mouth Rinse

9.99 at Whole Foods Market and online at www.jason-personalcare.com


Designed to encourage a healthier, happier mouth, it delivers complete oral hygiene and fresh breath, without the use of harsh abrasives or irritating chemicals. The salt-rich formula features Dead Sea Salt, used for centuries as a home remedy, and a powerful blend of natural extracts to help neutralize cavity-causing sugars and fight the build-up of bacteria which creates bad breath. The Sea Salt Mouth Rinse is also powered by Witch Hazel, which helps soothe irritated gyms, Glycerin, which helps relieve the symptoms of dry mouth, and Peppermint Oil, which leaves your mouth feeling cool and your breath smelling fresh.  Unlike conventional mouthwashes, the JĀSÖN® Sea Salt Mouth Rinse is made with over 90% natural content and does not contain Gluten, Alcohol, Saccharin, Parabens, Sodium Laureth Sulfate, Petrolatum, Artificial Colors, or Phthalates


NEW! Queen Helene Volcanic Ash Masque & Scrub


$4-6 (sold separately) ;  Sally Beauty/SallyBeauty.com

The skin-detoxifying facial masque harnesses the purifying power of Volcanic Ash (also known as Bentonite) to deeply clean skin. Known for its ability to draw out pollutants, Volcanic Ash acts like a magnet for pollutants, bringing them to the surface so they can be washed away. The result is refreshed, renewed skin. The skin-purifying facial scrub harnesses the power of Volcanic Ash to deeply clean skin. Enriched with natural, healthy ingredients to provide targeted skin benefit.


~ HONOUR Luxury Men’s Skincare ~Sustainable Coffee ~Eco-friendly Packaging ~


What’s the key to starting the day out right, even if you aren’t a morning person? Changing the mundane wake-up routine to an uplifting transformative ritual with the Minnesota-based HONOUR™ Essentials: a collection of skin, shave products who’s secret ingredient is Costa Rican coffee oil that is sustainably sourced and elegantly and ethically made for the discerning man. The rich coffee is also sold to complete the morning experience.


Created by brothers and business partners, Jerad and Matt Poling, HONOUR’s “transformative ritual” is centered around the richly derived benefits of the coffee bean and maximized in two primary ways:

  • First, as a defining ingredient in a three-step skincare process—WAKE Exfoliating Rinse, PREP Shave Well Cream and TEND Revitalizing Moisturizer.
  • Second, as deliciously roasted BREW coffee. Pure to form, all products are free of parabens, sulfates, and other harmful chemicals.

Quality is at the heart of the product, with sustainability being a common theme throughout the entire brand.

  • The heirloom-quality Keep Good canister is comprised of eco-friendly materials like reclaimed aluminum and Refills consist of pressed sugar cane pulp, so one can live in the modern world without damaging the planet.
  • The coffee beans utilized in all HONOUR products are grown, handpicked, and sorted on family-owned farmland rooted in the lush mountainous hills of Costa Rica.
  • 1% of gross revenues go to organizations that protect the environment.

~ If you are dreading it or not, sorry to say Valentine’s Day is around the corner… ~

Whether you are spending time with your S.O., going to a Galentine’s Day brunch or just living your best life by yourself, hair flip into the holiday and love your locks!

See below for some must-have Valentine’s Day hair essentials, what better way to celebrate the holiday than with great hair! Let




CrazySmooth® Anti-Frizz Shampoo ($39.00, ColorProof.com)


Prepare yourself to be amazed. Breakthrough smoothing, de-frizzing technology, featuring a proprietary blend of exclusive oils including Camellia Oil from Japan and Abyssinian Oil from Africa, with seaweed and shea butter, instantly eliminates unruly frizz and infuses hair with extreme smoothness, shine and super healthy condition without weighing hair down. This 100% vegan formula gently cleanses, rinsing clean for long lasting, brilliant color without the use of harsh sulfates, salts or gluten.

CrazySmooth® Anti-Frizz Condition ($39.00, ColorProof.com)

Experience vibrant, glossy, smooth-as-silk results while nourishing and detangling. Next generation smoothing technology featuring a proprietary blend of exclusive oils including Camellia Oil from Japan and Abyssinian Oil from Africa, with seaweed and shea butter, instantly softens, smoothes and defrizzes hair while returning it to its healthiest condition ever. This 100% vegan formula nourishes, tames and defies with color and heat protection without the use of sulfates, salts or gluten. Drive your hair crazy smooth.


Macadamia Professional Thermal Protectant Spray ($19.95, Ulta.com)


A feather light spray that guards against the damaging effects of heat styling tools and leaves hair shiny and smooth. Provides thermal protection up to 450F while eradicating frizz and resisting humidity. Ideal for all textures.



  • Macadamia Oil – Rich in nourishing omega 7, 5 and 3 fatty acids that promote healthy hair
  • Argan Oil – Rich in omega 9 fatty acid that helps to repair and strengthen hair
  • Avocado Oil – Known to be the most moisturizing of any fruit oil
  • Hydrolyzed Rice Protein & Vegetable Protein – Provides lightweight moisturization & healing properties
  • Conditioning Silicone blend – Imparts gloss and sheen
  • Thermal Protectant Silicone – Provides enhanced thermal protection up to 450 F



Hot Tools Professional Pink Titanium 1” Salon Curling Iron ($65, Ulta.com):

The titanium barrel provides excellent durability under high heats.  It also provides lightweight strength, corrosion resistance to styling products, and even heat distribution. Hair looks smooth and glossy. Pulse Technology® for Gets Hot… Stays Hot® performance – senses heat loss and begins restoring it immediately so the iron stays hot!



Titanium surface for maximum heat distribution and snag-free styling

Pulse Technology®

Extra-long cool tip

Power indicator light

Powerful spring clamp

Extra-long thumb grip

Provides maximum heat curl after curl

Rheostat control to adjust temperature

8 ft. tangle-free swivel cord



HardCore® Epic Hold Color Protect Hairspray ($26.00, ColorProof.com)


Hard to the core. This super-holding, fast-drying, backstage favorite designed exclusively for color treated hair amplifies and provides long-lasting epic hold, humidity resistance and brilliant shine, while strengthening and protecting hair. Powerful next generation polymers and natural ceramides lock your look in place with exceptional style memory and unprecedented color and heat protection. Bigger, better, stronger – hands down, it’s the best hairspray you’ll ever use!


~ but quinoa for my hair? ~

Maybe you’ve heard of it, maybe not, but quinoa is the superfood of the century. It’s a yummy, fulfilling, extremely healthy, and gluten free grain. However, one of its greatest traits is that, quinoa is an excellent hair protein for your lovely strands. Who knew you could use something that’s meant to be cooked, as a hair treatment? It’s not exactly like you can make a hair mask out of it, but the market is full of quinoa based hair products that provide amazing benefits for your hair. While most grains are considered low in protein, quinoa has it all. It’s a great source of calcium, magnesium, iron, vitamin A, and best of all, 9 essential amino acids. Since quinoa contains nearly 15% of amino acids, it makes a great ingredient and hair protein. The new trend in the hair care industry is to provide products that contain the hydrolyzed quinoa proteins. Its benefits range from great moisture, to seal the split ends. Aside from that, it has the ability to repair, condition and protect your hair.

Introducing Quinoaplex by ONC, made of the new miracle grain “quinoa”, that transforms hair when hydrolyzed and molecules are then small enough to get through the cuticles of the hair to penetrate into the hair shaft. Quinoaplex by ONC is therefore beneficial because hair is made of 85% Protein which also is called Keratin. Washing hair, color/bleach and/or its exposure to sun, causes loss of protein, thinning of hair (men & women), hair loss and hair breakage.

Quinoaplex by ONC provides:

– lasting shine
– manageability without the need of any gels or hairspray.
– shorter time of hair drying
– decreases hair loss, thinning and breakage
– increases the the lasting of hair color
– soothing irritated scalp
– it allows the hair to be colored and bleached with much less damage more often as the protein that the hair loses, is given back with the hydrolyzed quinoa protein.

Other great benefits of quinoa hair protein are:

It promotes growth
Helps the pigmentation of your hair color
Its minerals are natural hair strengtheners
Protect your hair from environmental damaging agents like air pollution.

Use: Shampoo hair and towel dry. Spray on evenly all over hair and then massage till it lathers. Leave for 10-15 min. Then rinse and condition (leave on for 3 min). You can also spray 4 pumps ( 0.17 fl. oz.) into any chemical box color right before coloring at home. Take it to your salon and ask or insist the colorist to spray 4 pumps ( 0.17 fl. oz.) into  your chemical color or bleach solution. It does not interfere with ratios, developer
or formula time. You can see its effects after one application. But never use immediately after hair coloring. Wait 3-4 days.