Skyfishinc ~amazing swimwear line

What are your favorite ways to communicate with your customers and what do you plan on trying out in the future?

We utilize online marketing such as Facebook, Twitter and our homepage, www.skyfishinc.com We also have been trying to be active participants of tradeshows such as the Miami Swim. We also find it important to use direct mail to keep in touch with postcards to update them with new styles, sales and promotions.

What is the most important lesson you’ve learned about building a brand?

Anyone is capable of building a brand, but only the most talented, dedicated and loyal ones are able to take it to the next level. Your brand is your baby, it needs constant attention, love and work.

What is the most important lesson life has taught you thus far?

Today is the first day of the rest of your life. 

How do you see your career evolving in the near future?

We strive to continually grow and expand in the fashion industry both geographically and product wise. We hope to incorporate more collections, a men’s collection, and swimwear accessories (such as sandals, towels)

Please let our readers know where they can purchase your merchandise?

Readers can view our collection at www.skyfishinc.com and purchase our merchandise via paypal (even if they do not have a paypal account) They simply can email us at info@SkyfishInc.com with the style/size/collection and we will happily send them an invoice via email & ship product. 

Starting this January of the new year, the Hoodie (featured on our homepage) will be accessible at:

The Hoodie Shop

181 Orchard Street

New York NY  10002

www.thehoodieshop.com

They also can purchase our merchandise on our online boutique – 

www.smashingdarling.com/store/skyfish-swimwear

we also encourage fans to join our facebook page to stay updated with sales/promotions at:

www.facebook.com/SkyfishSwimwear

and to follow us on twitter:

https://twitter.com/#!/SkyfishSwimwear

What is your advice for those who want to start their own brand?

To stay focused and committed. To not get discouraged with mistakes. Building a brand is a learning process.

What has been the most challenging aspect of starting the brand?

Financial planning.

Who or what do you look to for your inspiration?

We look to one another for inspiration. We collaborate on ideas and concepts with one another to develop award-winning prducts!

Has the success of  been overwhelming to you?

It’s rewarding!

~Prada’s resort wear collection for 2010~ must haves

Prada Resort Wear 2010

JANUARY 13, 2010

tags: Fashion, Prada prints, Prada resort collection, Prada resort collection review, Trends

by Johanne

Prada’s resort wear collection for 2010- just one of our fave looks

Looking at Prada’s resort wear collection for this winter is an interesting trip into what makes the label so compelling. Always one to surprise, excite and challenge, the label’s resort collection plays restraint, femininity, and good-boy charm. It could only be Prada.

First off we have picture-perfect precision with a single contrasting colour stripe edging cuffs, sweater collars, and dividing the business shirt in two vertical parts. Modesty and charm take shape in bow-tie mimicking shirt collars. These Ivey Leaguers play in bold solid tints- that’s the way it’s done. Modesty, symmetry, and that country club glint.

The party’s over (or rather just beginning) with the arrival of the silk scarf on the scene. Tied to everything and every body part and accessory, the silk scarf plays the colour game and does better, ranging from quiet solid hues to fanciful floral prints and vintage geo shapes and colour mixes. The sweater’s single colour contrast edge here becomes a line of repeated geometric shape. Scarf shorts (or is that a bikini-bottom wrap?) are knotted at the hips, scarves are worn as blouses, blouses cut like a scarf, the scarf dress ends at the ankle where a small scarf ties the ankle to a shoe, scarf pouch in hand. Light, silky, and elusive, what the scarf looses in substance it gains in dazzling print bombs and mass-use as the ‘it’ garment. How many ways can you really wear a sweater? Ha.

Symmetry stays the course with the collection presented on either side of a palette of black flowy looks and becomes literal in perfect deep V cuts and billowy back scoops. ’60s bird’s nests top the models and play nicely with perforated leather bags finished with gold metal. There is no end to the skill play, the cheeky winks back and forward, and the obvious love affair with fashion and fabric.

Happy to sail into this kaleidoscopic sunset with you, Prada.

Images courtesy of Prada.