~ LAWLESS launches its first product in the complexion category with Woke Up Like This Flawless Finish Foundation ~

Expanding its range of high-performance clean beauty products, LAWLESS launches its first product in the complexion category with Woke Up Like This Flawless Finish Foundation. The 20-shade range spans from fair to deep with several categories of undertones. The noncomedogenic formula is SPF- and silicone-free, and includes lightweight skin-balancing oils and shea butter to create a radiant satin finish for full-coverage, long wear results.


Our skin is the body’s largest organ and we absorb up to 60% of product ingredients we place on it. With this in mind, LAWLESS founder, Annie Lawless, created a non-toxic formula that gives full-coverage results and includes skin benefitting ingredients to enhance your skin every time it’s worn.

Completely silicone-free, this formula won’t clog pores and still provides a beautiful skin-smoothing effect due to a blend of nourishing ingredients. Skin-enhancing oils, including abyssinica, camellia, kukui, grape seed, and jojoba oils, help plump and replenish the skin’s moisture barrier for a supple, youthful appearance. Soothing, anti-inflammatory shea butter helps soften and repair skin, while promoting collagen production and protecting against free radicals.

“When it comes to ‘natural’ foundations, most currently on the market deliver sheer coverage or use pore-clogging oils like coconut oil. I created a toxin-free formula that delivers a radiant, full-coverage finish that is noncomodegenic, silicone- and SPF-free. Now you can not only feel good about the ingredients going on your skin, but feel confident and beautiful with the level of coverage and staying power,” said LAWLESS Founder, Annie Lawless.

Each Woke Up Like This foundation shade retails for $46 at LawlessBeauty.com and on Sephora.com on June 5th.

LAWLESS doesn’t take the term “natural” lightly. We really are Clean AF. Clean AF means ALWAYS FREE of carcinogenic, toxic, hormone, and endocrine disrupting ingredients, as well as ingredients that have been linked to the formation of certain cancers. These include, but are not limited to: Parabens, phthalates, sulfates, silicones, comedogenic ingredients, polyethylene/PEGs, talc, BHA, BHT, fragrance/parfum, benzene, lead, oxybenzone, aminophenol, mineral oil, butylene glycol, methyls, octinoxate, carbon black, chromium, siloxanes, arsenic, aluminum, petroleums. We are 100% cruelty free. Learn more at www.lawlessbeauty.com and @lawless.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s