~The 2010 CEW Beauty Awards Finalists~

Cosmetic Executive Women (CEW) has announced the Finalists for the 2010 CEW Beauty Awards, the industry’s highest honor. Now in its 16th year, the CEW Beauty Awards celebrate the most innovative products of the year. The Finalists were chosen from more than 550 products from nearly 300 top brands.
The winners will be announced at the CEW Beauty Awards Luncheon on Friday, May 21st at the Waldorf=Astoria in New York City. Comedian and Actor Mario Cantone will emcee the event again this year.


Body Treatment Mass

AVEENO Positively Ageless Firming Body Lotion
Johnson & Johnson Consumer Products Company Baby Oil Gel with Shea & Cocoa Butter
LUBRIDERM Intense Skin Repair Ointment
Olay Body Quench Advanced Healing Body Lotion
Vaseline Sheer Infusion with Stratys-3
Body Treatment Prestige
Clarins USA High Definition Body Lift
Fresh Brown Sugar Body Cream
Laura Mercier Cosmetics Creme de Pistache Body Souffle
MAC Cosmetics Mineralize All-Over Lotion
Origins Dr. Andrew Weil for Origins Night Health Bedtime Spray
Bath/Shower Product Mass
Burt’s Bees Fabulously Fresh Rosemary & Peppermint Body Wash
Dove Deep Moisture Nourishing Body Wash with NutriumMoisture
mark. Self Sanctuary Berry Cranberry Shower Wash
Olay Body Wash Plus Tone Enriching Ribbons
Soap & Glory Scrub, Actually
Bath/Shower Product Prestige
Ahava North America Mineral Botanic Velvet Cream Wash-Hibiscus & Fig
Body Conscience 3-Minute Shower Body Polish Bar
Fresh Sugar Acai Body Scrub
Kate Somerville Skin Care ExfoliKate Body
philosophy Bubble Gum Blow Out High Foaming Shampoo, Shower Gel and Bubble Bath

Acne Treatment
Avon Products, Inc. Clearskin Professional Invisible Blemish Treatment
CLEAN & CLEAR Advantage Mark Treatment
DDF Skincare Acne Control Treatment
La Roche Posay Effaclar Al Intensive Acne Spot Treatment
Proactiv Clear Purifying Mask
Anti-Aging Mass
Avon Products, Inc. Anew Clinical Derma-Full X3 Facial Filling Serum
Garnier Nutritioniste Ultra-Lift Pro Deep Wrinkle Roller
GoodSkin Labs Sculptinex Instant ReSculpting Face Treatment with Tensine and Resveratrol
Olay Professional Pro-X Deep Wrinkle Treatment
RoC Multi Correxion Skin Perfecting System
Anti-Aging Prestige
Aveda Enbrightenment Brightening Intensive Massage Masque
Estee Lauder Advanced Night Repair Synchronized Recovery Complex
Lancome Genefique Youth Activating Concentrate
Shiseido White Lucent Brightening Serum for Neck & Decolletage
SK-II Skin Signature 3D Redefining Mask
Cleanser & Scrub Mass
AVEENO Ultra-Calming Moisturizing Cream Cleanser
CLEAN & CLEAR Morning Burst In-Shower Facial
Neutrogena Oil-Free Acne Wash Redness Soothing Facial Cleanser
Visine Total Eye Soothing Wipes
Yes To, Inc. Cucumbers Natural Glow Facial Towelettes
Cleanser & Scrub Prestige
Aveda Green Science Perfecting Cleanser
Kiehl’s Since 1851 Rare Earth Deep Pore Daily Cleanser
philosophy When Hope Is Not Enough Hydrating Cleansing Balm
Shiseido Future Solution LX Extra Rich Cleansing Foam
Skyn ICELAND Glacial Cleansing Cloths

Eye Treatment Mass

Avon Products, Inc. Anew Clinical Crow’s Feet Corrector
Garnier Nutritioniste Skin Renew Anti-Sun Damage Daily Eye Cream SPF 15
Neutrogena Instant Eye Reviver from Ageless Restoratives
Olay Regenerist Anti-Aging Eye Roller
Vichy LiftActiv Retinol HA Eyes

Eye Treatment Prestige

Estee Lauder Time Zone Anti-Line/Wrinkle Eye Creme
Lancome Genifique Eye Youth Activating Eye Concentrate
Origins GinZing Refreshing Eye Cream to Brighten and Depuff
Shiseido Benefiance NutriPerfect Eye Serum
Skinceuticals A.G.E. Eye Complex
Moisturizer Mass
AVEENO Ultra-Calming Daily Moisturizer SPF 30
Avon Products, Inc. Anew Reversalist Night Renewal Cream
Garnier Nutritioniste Skin Renew Awakening Face Massager
Grassroots Research Labs Vitamin C Power Brightening Cream SPF 25 with Vitamins E and B5
Olay Professional Pro-X Age Repair Lotion SPF 30
Moisturizer Prestige
Clinique Even Better Skin Tone Correcting Moisturizer SPF 20
Kiehl’s Since 1851 Acai Damage-Correcting Moisturizer
Lancome Absolue Precious Cells Advanced Regenerating and Reconstructing Cream SPF 15
MAC Cosmetics Studio Moisture Tint SPF 15
Shiseido Future Solution Total Regenerating Cream


Hair Care Product Mass

AVEENO Nourish + Condition Leave-In Treatment
Garnier Fructis Triple Nutrition 3-Minute Undo: Dryness Reversal Treatment
L’Oreal Paris EverPure Sulfate-Free Color Care Moisture Shampoo
Pantene Nature Fusion Smooth Vitality Shampoo
Zotos International Diamond Shine Shine Boost Rinse-Out Glaze
Hair Care Product Prestige
Aveda Sun Care Protective Hair Veil
Bumble and bumble Thickening Serum
Frederic Fekkai Salon Technician Color Care Anti-Fade Top Coat
Living Proof, Inc. No Frizz Shampoo
Ojon Restorative Leave-in Treatments
Hair Coloring Product Prestige
Beau Color Root Essentials
Clairol Professional Premium Creme Demi Permanente
ColorMetrics TouchBack by ColorMark
Kelly Van Gogh Root Rehab
Oscar Blandi Haircare Pronto Colore Root Touch-Up and Highlighting Pen

Hair Styling Product Mass

Dove Heat Defense Therapy Mist
Garnier Fructis Style Volumizing Anti-Humidity Hairspray
John Frieda Collection Frizz-Ease Heat Defeat Protective Styling Spray
Klorane No Rinse Care with Papyrus Milk
TRESemme 24 Hour Body Finishing Spray
Hair Styling Product Prestige
Bumble and bumble Bb. Gel
DevaCurl Mirror Curls
Living Proof, Inc. Full Thickening Cream
Moroccanoil Glimmer Shine Spray
Sebastian Professional Microweb Fiber


Eye Product Mass

CoverGirl Smoky Shadow Blast
FLIRT! Lash-a-delic Fast Defining Mascara
Maybelline New York Lash Stiletto Ultimate Length Mascara
Neutrogena Nourishing Eyeliner
Sonia Kashuk for Target Dramatically Defining Long Wear Gel Liner

Eye Product Prestige

Clinique High Impact Curling Mascara
Estee Lauder Double Wear Stay-in-Place Eye Pencil
Lancome Oscillation Powerbooster Vibrating. Amplifying. Primer
MAC Cosmetics Mineralize Eye Shadow
YSL Beaute Mascara Singulier – Exaggerated Lashes, Dramatic Styling

Face Product Mass

Avon Products, Inc. Anew Wrinkle Zone Line Smoothing Duo
CoverGirl Simply Ageless Sculpting Blush
Maybelline New York Dream Liquid Mousse Foundation
Neutrogena Mineral Sheers Concealer Kit SPF 20
Sonia Kashuk for Target Super Sheer Liquid Tint
Face Product Prestige
Bare Escentuals BareMinerals Matte SPF 15 Infused with RareMinerals ActiveSoil Complex
Clinique Redness Solutions Instant Relief Mineral Powder
Giorgio Armani Beauty Lasting Silk UV Foundation SPF 20
MAC Cosmetics Studio Sculpt SPF 15 Foundation
Origins Multi-Grain Makeup SPF 14

Lip Product Mass

CoverGirl Outlast Lipstain
mark. Kissink Lip Tintmarker
Maybelline New York Color Sensational Lipcolor
Neutrogena MoistureShine Lipstick SPF 20
YOYO Lip Gloss, Inc. Minis
Lip Product Prestige
Christian Dior Dior Addict Lip Glow – Color Awakening Lip Balm SPF 10
Clinique Vitamin C Lip Smoothie Antioxidant Lip Colour
Estee Lauder Double Wear Stay-in-Place Lipstick
Guerlain Le Rouge G de Guerlain
MAC Cosmetics Cremesheen Glass

American Crew Trichology Hair Recovery Patch
Avon Products, Inc. Patrick Dempsey 2 Dual Action Face Wash
Gillette Hydra-Scrub + Body Wash
Lab Series Skincare For Men Active Hand Cream
NIVEA for Men Active 3


Men’s Scent

Aramis and Designer Fragrances DKNY Men Eau de Toilette Spray
Bond No. 9 New York Brooklyn Eau de Parfum
Coach Beauty Coach for Men Fragrance Spray
John Varvatos Artisan
Tom Ford Beauty Grey Vetiver

Women’s Scent Mass

Avon Products, Inc. In Bloom by Reese Witherspoon
Coty Beauty Halle by Halle Berry eau de parfum
Gucci Flora by Gucci
Michael Kors Beauty Very Hollywood Eau de Parfum Spray


Sun Product Mass

Coppertone Sensitive Skin Sunscreen Lotion SPF 50 Faces
Hawaiian Tropic Sheer Touch SPF 50 Creme Lotion
La Roche Posay Anthelios 60 Ultra Light Sunscreen Fluid
Neutrogena Sensitive Skin Sunblock Lotion SPF 60+ with PureScreen
Soap & Glory Glow Getter

Sun Product Prestige

Bare Escentuals BareMinerals SPF 30 Natural Sunscreen
Chanel Inc. UV Essential Protective UV Care – Anti-Pollution SPF 30+
Kate Somerville Skin Care Somer360 Tanning Towelettes
St. Tropez Everyday Perfect Legs
VMV Hypoallergenics Armada Post Procedure Barrier Cream 50+

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